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SEO & INTERNET MARKITING

Do you know, 9 out of 10 consumers start with a search engine when looking for information on products, business, or professionals.

According to one report, the average cost to generate a lead through online marketing is about half the average for on ground marketing. And online search leads have a 14.6% close rate, while on ground marketing leads have a 1.7% close rate.

Two facts, but strong enough to tell you the power of online marketing.


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Learn more about SEO and Internet Marketing

Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.

Another reason local businesses need to market online is that, Modern consumers don't just find out about new brands or products from the internet; the internet gives shoppers the tools they need to easily compare and evaluate the offering of a business. No matter if a customer is looking for the lowest price, the best reviewed item, or the most generous service package, they know they can find the information online. Local business owners need to use the Internet to highlight the best features of their business. They can no longer rely on people coming to their store first and then discovering these positive features. If that information isn't available online it may never be discovered.

As the internet continues to connect our society, it will only become more and more important that business owners use this technology to their advantage. Even owners who can't possibly sell their goods online need to have any strong Internet presence. True, you can't groom someone's pet over the Internet, but it's unwise to expect a business to thrive based only on the people who drive by at the time or who still look in phone book.

Few Benefits of Internet Marketing

Convenience

Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

Reach

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

Cost

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

Personalization

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Relationships

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

Social

Internet marketing enables you to take advantage of the growing importance of social media.

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